From 5th April 2022, you can find your dream job in our vacancies offer provided by Major Players Agency. For example you can find there a job from location Hampshire, Southampton, United Kingdom functional area Sales & Marketing, position Senior Performance Marketing Manager.
Major Players are working alongside the world's largest marine electronics and sports company who are looking for a Senior Performance Marketing Manager to make up their in-house Marketing team. This multinational innovative company is at the forefront of navigation for both recreational and commercial marine systems. This is a fantastic opportunity to be part of a global leading brand; passionate about innovation and technology!
The Role / Company
This company is producing products under other leading brands; with a product range from fishing to cruising to sailing to professional markets. This company has a commitment to quality products for performance, safety and enjoyment on the water. These brands are sold in more than 100 countries worldwide, with an estimate of more than 1 million boaters using their innovative technology.
This role encompasses B2B, B2C and D2C. Key goals include brand awareness, product launches, direct Ecommerce sales and App user acquisition. You will be expected to develop strategic recommendations, drive the implementation of those recommendations, and develop reporting and insights around their performance.
You will be reporting into the Head of Performance Marketing - working in a small team of four and liaising closely with key stakeholders in the global and regional marketing teams.
This is a role for someone who likes to get stuck in, with large responsibility and good opportunity to innovate and make a difference.
This role is hybrid-working with 2 days a week in the Southampton office and 4 visits a year to their Spanish Headquarters.
Work with Head of Performance Marketing to develop acquisition and digital brand strategies across the spectrum of paid digital channels (Search, Social, Display, Remarketing, etc.)
Development of integrated, global performance marketing strategies with oversight of execution for assigned channels/brands/regions
Development and ownership of Performance Marketing calendar for assigned channels/brands/regions with daily performance monitoring and optimisation to ensure that business goals are met
Collaborate cross-functionally (e.g. Brand, Creative, Web) to ensure performance marketing activity and implementation remains effective, providing guidance on wider digital strategy and across relevant digital touch points to ensure collective and cohesive campaign execution and optimal customer experience
Measure and report performance of performance marketing activities for assigned channels/brands/regions against agreed KPIs and make recommendations to stakeholders in-line with business objectives and priorities
Work closely with the Brand Leads to support and deliver global and regional strategies and execution plans
Assist with business planning and forecasting e.g. web traffic, sales performance, market trends
Collaborate with agencies, vendors and partners as required including planning and expenditure
Assist on understanding digital spend on referral programmes and all other areas of digital to see if marketing spend is effective
Keep on top of new strategies and emerging technologies to provide a perspective for adoption where appropriate
Continued professional development and training with the team
Skills & Experience
5-7+ years' experience in Digital marketing across
SEM (Google Ads & Shopping, Bing)
Paid Social Media (Facebook, Instagram & LinkedIn)
Display (ideally inc. Programmatic)
SEO and ASO
Proven track-record of planning, managing and optimising complex global campaigns